Saturday, January 3, 2009

Every website should have some video...

I recently read in John Maxwell's book, "Developing the Leader Within You," that with vision, what you see is what you get. He points out that a Standford University Study reveals that 89 percent of what people learn is visual... 10 percent of what is learned is auditory... and the rest comes through our additional senses. What's not specified is whether the visual includes reading as well as seeing. I might contend that even if reading is included, the amount learned by what we observe is still a rather high percentage.

I have been trying to come to a place of greater open-mindedness when it comes to the amount of written word versus visuals in constructing web content. Traditionally I would say that more content is better. Conventionally, the more examples, you'd think the more chance of striking a nerve when prospecting. But with video, you can ping a lot of senses at once, providing different means to engage the viewer besides just wordsmithing.

With the incredible amount of resources that Google spent to acquire the king of web video, Youtube, I have no reservations in saying,(along with them), that video is the future of the web. The sooner that business-to-business operators embrace that as fact, the farther ahead of the guy next door their businesses will be.


No comments:

Post a Comment