tag:blogger.com,1999:blog-71711031865663517642024-02-07T22:31:31.916-08:00Tech Tuesday's BlogThis forum is an idea exchange to discuss the changing landscape of professional video, web design, and multimedia business here in Cincinnati.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.comBlogger45125tag:blogger.com,1999:blog-7171103186566351764.post-35092903587539296052017-08-06T16:31:00.004-07:002017-08-06T16:33:31.321-07:00Where am I going,<br />
Have I gone too far...<br />
Have I lost my mind.<br />
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No Blogging in 4 years...<br />
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That's insane.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCCkfwqR9DShyphenhypheni1lfxcIJJB4nbbVCbIENtjmBOY0-ZHUBuzgxh4hKLTpJ_PfCC6VbrnpP6mRReqBDq5IXAqENwibVRRkzWioWHuoultljNyl-0uP8DEpUhBQqB0TaGWVcSTtEJyWiGOl4/s1600/Twitter+Marquis.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="700" data-original-width="1500" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCCkfwqR9DShyphenhypheni1lfxcIJJB4nbbVCbIENtjmBOY0-ZHUBuzgxh4hKLTpJ_PfCC6VbrnpP6mRReqBDq5IXAqENwibVRRkzWioWHuoultljNyl-0uP8DEpUhBQqB0TaGWVcSTtEJyWiGOl4/s400/Twitter+Marquis.png" width="400" /></a></div>
Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-47148986552508819732013-02-22T11:44:00.001-08:002013-02-22T11:47:14.772-08:00JWT 100 Things to watch for 2013For the third year in a row, I've added this to the TT blog post. It's a insightful look into the trends for 2013. What should we be on the lookout for. Here's 100 tasty ideas that might be ripe for harvest. If your business, like mine, feels like it's in a centrifuge, you'll find this informative and maybe even necessary to ward off extinction. <a href="http://www.slideshare.net/jwtintelligence/jwt-100-things-to-watch-in-2013?ref=http://www.jwtintelligence.com/2013-and-beyond/"></a><br />
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<a href="http://www.slideshare.net/jwtintelligence/jwt-100-things-to-watch-in-2013?ref=http://www.jwtintelligence.com/2013-and-beyond/"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsOC9pCgtC1oXXcZ_4qZCJaVyaXOT2ikO2d71AugFZxwfc0KVNMtVIWMhFiWLTty9tMsZ7obmci1RWh4oEZqWKV59gly9NHAu8hc_H5GHJ4aHY6JTo7G7tYmTU4MbGzRrPVG_hCh6T_DY/s320/jwt_image.jpg" /></a><br />
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<a href="http://www.slideshare.net/jwtintelligence/jwt-100-things-to-watch-in-2013?ref=http://www.jwtintelligence.com/2013-and-beyond/">http://www.slideshare.net/jwtintelligence/jwt-100-things-to-watch-in-2013?ref=http://www.jwtintelligence.com/2013-and-beyond/</a>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-58193456070059978902012-09-28T10:09:00.001-07:002012-09-28T10:15:46.746-07:00Companies going to lots more in a shorter message!New project... PDQ Doors has been uploading videos for their newly renovated website. Before its over, we'll have over 15 short clips on products, troubleshooting, and various landing pages. Here's a sample video of one of the brief product descriptions.
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<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/MepHrz1Z8UQ?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/MepHrz1Z8UQ?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-60077389075891312142011-10-28T09:26:00.000-07:002011-10-28T09:27:50.581-07:00Things to watch in 2011JWT shared what we should watch for in 2011... We'll comment on there predictions in the next post.<br /><br /><div style='width:425px;text-align:left'><object style='margin:0px' width='425' height='355'><param name='movie' value='http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2f100thingstowatchin2011-101222142649-phpapp02&stripped_title=2f-100-things-to-watch-in-2011-6306251' /><param name='allowFullScreen' value='true'/><param name='allowScriptAccess' value='always'/><embed src='http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2f100thingstowatchin2011-101222142649-phpapp02&stripped_title=2f-100-things-to-watch-in-2011-6306251' type='application/x-shockwave-flash' allowscriptaccess='always' allowfullscreen='true' width='425' height='355'></embed></object></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com1tag:blogger.com,1999:blog-7171103186566351764.post-24308293953699917922011-10-06T04:49:00.000-07:002011-10-06T11:15:34.814-07:00How do you go about changing the world...<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJlvWXR3Q10kJTP0NuNSBMVIcAn_ITLCA98MFlAXfedSwwp2eX0lkCr8FudVRobaL6Yb14WMnh6JsSBzNZHdJM7HTPYNifVjMMUiY5LFfSYowtkhKSKtdqvwwc91Mmtjgqg5xFL5EIk_Q/s1600/jobs.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="cursor:pointer; cursor:hand;width: 320px; height: 238px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJlvWXR3Q10kJTP0NuNSBMVIcAn_ITLCA98MFlAXfedSwwp2eX0lkCr8FudVRobaL6Yb14WMnh6JsSBzNZHdJM7HTPYNifVjMMUiY5LFfSYowtkhKSKtdqvwwc91Mmtjgqg5xFL5EIk_Q/s320/jobs.jpg" alt="" id="BLOGGER_PHOTO_ID_5660345284609291810" border="0" /></a><br /><div><br /></div><div>Perhaps the most influential person in my lifetime. When we look back at some of the greatest innovators...Edison, Bell, Ford, Salk, Disney - you've got to include Steve Jobs on that list. Some of his contributions... the proliferation of the Windows drop-down Navigation, The Mouse, Imacs, Ipods, Itunes, Pixar, Iphones, and the latest enchantment...Ipad.</div><div><br /></div><div>Here's a few soundbites into his genius...</div><br /><iframe src="http://www.youtube.com/embed/lQadOr9B7Qc" allowfullscreen="" frameborder="0" height="315" width="420"></iframe><br /><br /><b>Answering his critics with the essence...</b><div><br /></div><div><br /></div><iframe src="http://www.youtube.com/embed/vmG9jzCHtSQ" allowfullscreen="" frameborder="0" height="315" width="420"></iframe><br /><br /><b>The Apple Brand</b><div><br /><br /><iframe src="http://www.youtube.com/embed/ImE8ZyoKUaQ" allowfullscreen="" frameborder="0" height="315" width="560"></iframe><br /><br /></div><div><b>The Crazy Ones...</b></div><br /><br /><object id="flashObj" width="404" height="436" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1"><param name="bgcolor" value="#FFFFFF"><param name="flashVars" value="videoId=1202794264001&playerID=1813626064&playerKey=AQ~~,AAAAAF1BIQQ~,g5cZB_aGkYZXG-DCZXT7a-c4jcGaSdDQ&domain=embed&dynamicStreaming=true"><param name="base" value="http://admin.brightcove.com"><param name="seamlesstabbing" value="false"><param name="allowFullScreen" value="true"><param name="swLiveConnect" value="true"><param name="allowScriptAccess" value="always"><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" bgcolor="#FFFFFF" flashvars="videoId=1202794264001&playerID=1813626064&playerKey=AQ~~,AAAAAF1BIQQ~,g5cZB_aGkYZXG-DCZXT7a-c4jcGaSdDQ&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="404" height="436" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object><br /><br /><div><b>A Tribute</b></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-60088330079501770262011-06-07T05:20:00.000-07:002011-06-08T10:56:46.118-07:00<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuo-oySM4VPVoqxoUNSns3KqZ0r_Y7FQ-yZFo2XUEa05yti40EYXkwIrkAzBf1IgMB8ZoE_vUXB_aDWlHSw1YsAxORYCjsZL9uJ3kPRTchG_qbS7P60y9Pr1ghnXHETWbSqLZsMuMihL8/s1600/trademark+stuff.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="cursor:pointer; cursor:hand;width: 219px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuo-oySM4VPVoqxoUNSns3KqZ0r_Y7FQ-yZFo2XUEa05yti40EYXkwIrkAzBf1IgMB8ZoE_vUXB_aDWlHSw1YsAxORYCjsZL9uJ3kPRTchG_qbS7P60y9Pr1ghnXHETWbSqLZsMuMihL8/s320/trademark+stuff.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5615464440279647490" /></a><br /><span class="Apple-style-span" style="font-size:x-large;"><b><div><span class="Apple-style-span" style="font-weight: normal; "><b><div style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal; "><b>About Trademarks and Copyrights</b></span></div></b></span></div></b></span><br />TM vs. SM vs. ® vs. © Copyright © laws protect ownership of things like music, writing, artwork, photographs, and other "original works of authorship." Copyright protection is automatic and may last for over 100 years. However, not everything can be copyrighted, and some copyrights expired prior to 1976 laws. The "circle-c" mark has been "optional" since the 1970s, but is properly used with a date and identification of the author/owner. Under the Digital Millennium Copyright Act, it is a federal crime to remove or alter a copyright notice when you're making copies, regardless of whether the copies are lawful or not. Trademark laws protect "words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce." Unregistered trademarks are a bit harder to enforce than registered, but last as long as they are being used. Trademarks may be registered in states or countries or both. The (TM) symbols for TM and SM are completely optional and require no registration. However, there are advantages to having a state or federal trademark registration, including the fact that it will tell others when you first used your brand, which can be important in priority disputes. Valuable marks justify getting professional advice.<br /><br />To learn more - and there is a LOT of info - check out the United States Patent and Trademark Office Home Page (their glossary is a good place to start) and the U.S. Copyright Office in the Library of Congress. <span style="font-style:italic;">Check out video library</span> (<a href="http://www.uspto.gov/trademarks/process/TMIN.jsp">http://www.uspto.gov/trademarks/process/TMIN.jsp</a>) Here is more input: Depending on your local state laws, trademark registrations have different lifespans and can either be renewed or not. If a trademark is registered it is only registered for a certain period of time and then the owner decides to renew it or not. As long as you continue using a trademark, and were the first to use it, you can enforce it in state or federal courts, whether or not it is now or has ever been registered in a state or federal proceeding. Most state copyright laws were preempted by federal laws passed in the 1970s, but may still be important on certain types of works, such as "sound recordings" made prior to the changes.<br /><br />There is also a "circle-P" mark on some older phono records, meaning they are covered by an international phonograph duplication treaty. The © copyright notice and ® registration mark have nothing to do with state registrations. Any time you claim rights in a trademark, you may use the "TM" (trademark on goods) or "SM" (service mark) designation to alert the public to your claim, regardless of whether you have filed an application with the state or USPTO. However, you may use the federal registration symbol "®" only after the federal USPTO actually issues a registration, and not while an application is pending or after registration expires. Also, you may use the registration symbol with the registered mark only on or in connection with the goods and/or services listed in the federal trademark registration. Any major change to the mark or the goods/services will require another registration. Federal registrations require periodic maintenance fees (i.e., every 10 years).<br /><br /><span style="font-weight:bold;">Creative Commons</span><div><b><br /></b></div><div><span></span><b><span class="Apple-style-span" style="font-weight: normal; "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgndBVdTwisq0it-QmqRtJanV7GetTxFAy0-GOWZ4UE0cQuqNk-CUUyns4gC-XrLsJ22NSogLhMGGtLr8_B-CDIDUOqBCLx90KvbIdbYyjc1aVx15z8wQ_G2mVa-aqbtJG0vEwGloGByXE/s1600/creative+commons.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgndBVdTwisq0it-QmqRtJanV7GetTxFAy0-GOWZ4UE0cQuqNk-CUUyns4gC-XrLsJ22NSogLhMGGtLr8_B-CDIDUOqBCLx90KvbIdbYyjc1aVx15z8wQ_G2mVa-aqbtJG0vEwGloGByXE/s320/creative+commons.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5615459037867189650" style="cursor: pointer; width: 320px; height: 79px; " /></a></span></b></div><div><b><span class="Apple-style-span"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgndBVdTwisq0it-QmqRtJanV7GetTxFAy0-GOWZ4UE0cQuqNk-CUUyns4gC-XrLsJ22NSogLhMGGtLr8_B-CDIDUOqBCLx90KvbIdbYyjc1aVx15z8wQ_G2mVa-aqbtJG0vEwGloGByXE/s1600/creative+commons.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"></a></span><span class="Apple-style-span" style="font-weight: normal;"><br /></span></b><div><b><br /></b></div><div><b><span class="Apple-style-span" style="font-size:small;">You may have seen a new circled double cc notation accompanying content on the web, in video, or print.</span></b></div><div><b><br /></b></div><div><b><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 22.0px; font: 12.0px Arial"><span style="letter-spacing: 0.0px"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'times new roman';">Creative Commons is a balance within traditional “all rights reserved” settings that copyright law creates. Creatve Commons tools give content creators, companies and institutions a streamlined, standardized way to grant copyright permission to their content and work. The combination of creative commons tools allows users a vast digital commons, and a pool of content that can be copied, distributed, edited and built upon, within the auspice of copyright law. Below are a brief listing of CC licenses.</span></span></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 22.0px; font: 12.0px Arial"><span style="letter-spacing: 0.0px"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'times new roman';"><br /></span></span></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 22.0px; font: 12.0px Arial"><span class="Apple-style-span" style="font-family:Arial, 'Helvetica Neue', 'Liberation Sans', FreeSans, sans-serif;"><span class="Apple-style-span" style="line-height: 22px; font-size:-webkit-xxx-large;"><span class="Apple-style-span" style=" ;font-size:13px;"></span></span></span></p><span class="Apple-style-span" style="font-family:Arial, 'Helvetica Neue', 'Liberation Sans', FreeSans, sans-serif;"><h2 class="grid_16" style="margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 23px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; display: inline; float: left; width: 940px; background-position: initial initial; background-repeat: initial initial; "><span class="Apple-style-span" style="font-family: Arial, 'Helvetica Neue', 'Liberation Sans', FreeSans, sans-serif; font-size: 13px; font-weight: normal; line-height: 22px; "><h2 class="grid_16" style="margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 23px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; display: inline; float: left; width: 940px; background-position: initial initial; background-repeat: initial initial; ">The Licenses</h2><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; list-style-type: disc; list-style-position: initial; list-style-image: initial; background-position: initial initial; background-repeat: initial initial; "><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution<br />CC BY</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution-ShareAlike<br />CC BY-SA</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms. This license is often compared to “copyleft” free and open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by-sa/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by-sa/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by-nd/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution-NoDerivs<br />CC BY-ND</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by-nd/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by-nd/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by-nc/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution-NonCommercial<br />CC BY-NC</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by-nc/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by-nc/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by-nc-sa/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution-NonCommercial-ShareAlike<br />CC BY-NC-SA</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by-nc-sa/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by-nc-sa/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li><li class="grid_8" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 460px; background-position: initial initial; background-repeat: initial initial; "><div class="grid_2 alpha" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 100px; text-align: right; background-position: initial initial; background-repeat: initial initial; "><img src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" alt="" width="88" height="31" style="margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; " /></div><div class="grid_5 omega" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; display: inline; float: left; width: 280px; background-position: initial initial; background-repeat: initial initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Attribution-NonCommercial-NoDerivs<br />CC BY-NC-ND</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(0, 0, 0); background-position: initial initial; background-repeat: initial initial; "><a href="http://creativecommons.org/licenses/by-nc-nd/3.0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View License Deed</a> | <a href="http://creativecommons.org/licenses/by-nc-nd/3.0/legalcode" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: none; color: rgb(28, 67, 139); background-position: initial initial; background-repeat: initial initial; ">View Legal Code</a></span></p></div></li></ul></span></h2></span><p></p></b></div></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com1tag:blogger.com,1999:blog-7171103186566351764.post-25530331289422183202011-04-12T06:10:00.000-07:002011-04-12T06:17:28.793-07:0012 Mind Blowing Facts That Every Marketer Should Know About The Web!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1BzYc9FLdhyphenhyphen-3lfqB_kAMFaZartAOD3WfJCdmryCitGi9lY00XTsJD3J0erIEG6SzvK0GebhHJ8sPrtqEdLdEGzVj5a86eJV_0h0ZP6J0xx4RSK2lmj5p54lu2Y2qxyfm7eyBIjFVlPg/s1600/laptopgawker.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 212px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1BzYc9FLdhyphenhyphen-3lfqB_kAMFaZartAOD3WfJCdmryCitGi9lY00XTsJD3J0erIEG6SzvK0GebhHJ8sPrtqEdLdEGzVj5a86eJV_0h0ZP6J0xx4RSK2lmj5p54lu2Y2qxyfm7eyBIjFVlPg/s320/laptopgawker.jpg" alt="" id="BLOGGER_PHOTO_ID_5594684390775088082" border="0" /></a><br />From HubSpot -<br /><br />It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have gone from early-adopter novelties to mainstream essentials.<br /><br />Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing.<br /><br />So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers.<br /><br />1. 78% of Internet users conduct product research online.<br />That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google.<br /><br />2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.<br />If 12-17 year olds aren't your primary customers, you may think, "So what? They're just kids." But web-based email usage has been on the decline among ALL Internet users under the age of 55. And by the way, today's kids are tomorrow's customers—and they're probably not going to be reading your email.<br /><br />3. 78% of business people use their mobile device to check email.<br />So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?<br /><br />4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.<br />Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.<br /><br />5. 200 Million Americans have registered on the FTC's "Do Not Call" list.<br />That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.<br /><br />6. 91% of email users have unsubscribed from a company email they previously opted-in to.<br />We're getting savvier with technology and less patient with unwanted solicitations. And it's just so easy to hit 'delete'.<br /><br />7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.<br />Frankly, I'm surprised this stat doesn't read "100%" and apply to a much wider age range.<br /><br />8. 57% of businesses have acquired a customer through their company blog.<br />Finally, some good news! Blogging is good. Intrusive ads are bad. See how simple it is?<br /><br />9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.<br />If this stat doesn't poke a hole in the "Facebook is not useful for B2B companies" myth, I don't know what will.<br /><br />10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.<br />That's right—critical or important. When a channel generates not only leads, but real revenue, you can't call it "experimental" any longer.<br /><br />11. Companies that blog get 55% more web traffic.<br />The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.<br /><br />12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.<br />That's right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, "if it don't make dollars, it don't make sense." Outbound marketing just don't make sense anymore.<br /><br />You can find sources to all of the above stats along with a boatload more eye-popping facts, figures, and how-to's in the presentation embedded below or you can join us next week each and every day at 12pm EST for a very special edition of HubSpotTV where we'll share hundreds of tips (and give away dozens of awesome prizes!) in celebration of Marketing Transformation Week.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-18019427286049132392011-03-21T10:00:00.000-07:002011-03-21T10:16:17.834-07:00Who's Securing Your Surfing?<script type="text/javascript" src="http://video.foxnews.com/v/embed.js?id=4550884&w=466&h=263"></script><noscript>Watch the latest video at <a href="http://video.foxnews.com">video.foxnews.com</a></noscript><br /><br />Informative little piece about the way that you are being eavesdropped on when sitting at your computer. Who's watching, why are they watching, how are they watching? And what does all this watching mean to you. I've got to admit, I don't really think about it too much, and I suppose I should be more anxious about the way this may effect my security, my shopping habits, what goods people have on me.<br /><br />Take a look for yourself and let me know what you think.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP10JfvWnfsRrqsFyyAb7sALFFlSSgKWkqLyXmMXSqUxFoU6gaqpLdNL8g05VHZTRuSOSideHvFapp1bK4T6eaWVyPNWEGLqfWP9e6OOUpBJnjwjLDdHxlDwk1gN3BnEJu2oITfqCT8wQ/s1600/data-miners-gfx.jpg"><img style="display:block; margin:0px auto 10px; text-align:left;cursor:pointer; cursor:hand;width: 320px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP10JfvWnfsRrqsFyyAb7sALFFlSSgKWkqLyXmMXSqUxFoU6gaqpLdNL8g05VHZTRuSOSideHvFapp1bK4T6eaWVyPNWEGLqfWP9e6OOUpBJnjwjLDdHxlDwk1gN3BnEJu2oITfqCT8wQ/s320/data-miners-gfx.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5586582659976597778" /></a>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-73002297574381428732011-02-24T06:04:00.000-08:002011-02-24T06:07:21.577-08:00Facebook - The Numbers Are Astronomical!Latest numbers on Facebook... It continues to grow exponentially. One out of 12-13 on the planet earth now participate in Facebook...(is that possible?)<br /><br /><iframe src="http://player.vimeo.com/video/20198465" width="400" height="225" frameborder="0"></iframe><p><a href="http://vimeo.com/20198465">The World Is Obsessed With Facebook</a> from <a href="http://vimeo.com/alextrimpe">Alex Trimpe</a> on <a href="http://vimeo.com">Vimeo</a>.</p>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-52676856633098267152011-02-22T11:31:00.000-08:002011-02-22T11:59:54.485-08:00Digital changing the game for authors and publishing...Digital changing the game for authors and publishing<br /><br /><object id="flashObj" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0" width="480" height="270"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1"><param name="bgcolor" value="#FFFFFF"><param name="flashVars" value="videoId=723398942001&playerID=651017566001&playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&domain=embed&dynamicStreaming=true"><param name="base" value="http://admin.brightcove.com"><param name="seamlesstabbing" value="false"><param name="allowFullScreen" value="true"><param name="swLiveConnect" value="true"><param name="allowScriptAccess" value="always"><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashvars="videoId=723398942001&playerID=651017566001&playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" swliveconnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" width="480" height="270"></embed></object><br /><br />This is a clip from Novelist Brett Easton Ellis on how Digital is changing everything about authoring novels and publishing. <br /><br />"<span style="font-style: italic;">And also the idea of a book costing not $25 anymore but $10 means you're also wiping away a lot of the cost of making a book. You know, the printing, the shipping, et cetera. And so the royalty rates for authors are shifting as well. So it's not as authors are necessarily going to lose money on their work in terms of people like buying to download them. The royalty rate is actually going to be the same, if not more, because they're cutting out all those other costs. So that can be a good thing as well</span>."<br /><br />When you ponder the massive change taking place - the reinventing of publishing and even storytelling...it's both wondrous and daunting. <br /><br />I personally do not own a tablet myself, but I think about them almost daily. It's probably the next purchase on the tech "wishlist." Around my house there's well over 1000 books, which I've read maybe a hundred of... but, if I could collect them all in a folder... on a shelf in their own section of the digital wing --- who knows--- I might just clear out a few hundred square feet of living space, and put in a new workbench, or gym or something!Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-82533699765124814682011-02-04T06:41:00.000-08:002011-02-04T06:47:33.167-08:00Hubspot Video on Changing Face of Email Marketing<object id="flashObj" width="486" height="412" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1"><param name="bgcolor" value="#FFFFFF"><param name="flashVars" value="videoId=775055418001&playerID=70795066001&playerKey=AQ~~,AAAAEEarmkE~,S-Amv_e6t_UoRNX1LIoJJ6UVqnHSmewk&domain=embed&dynamicStreaming=true"><param name="base" value="http://admin.brightcove.com"><param name="seamlesstabbing" value="false"><param name="allowFullScreen" value="true"><param name="swLiveConnect" value="true"><param name="allowScriptAccess" value="always"><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" bgcolor="#FFFFFF" flashvars="videoId=775055418001&playerID=70795066001&playerKey=AQ~~,AAAAEEarmkE~,S-Amv_e6t_UoRNX1LIoJJ6UVqnHSmewk&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object><br /><br /><div><br /></div><div>A very nice synopsis of the changing face of email marketing, inbound vs. outbound marketing...and other things that you should consider about your digital message.</div><div><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 23px; "><h2>1. Cultivate Your House List</h2><p>When you ask people to sign up for your newsletter, you are cultivating your house email list. When someone opts in to receive updates about your offers and special promos, you are cultivating your house list. “It is a list you work to build over a long period of time,” said Karen. And you know what? Your house list performs better than the vast majority of your other email marketing tools. It enjoys a high adoption rate and provides high ROI, so make sure you leverage that channel and expand it further.</p><h2>2. Forget About List Rental</h2><p>Renting lists is not only expensive, but also ineffective. The return on investment from rented lists is much lower than that of house lists, about 10-15%. It is a marketing approach that is less inbound and more interruptive. That is why if you engage in renting lists, you risk losing your reputation as a trust agent and becoming notorious for spamming people who didn’t formally opt in.</p><h2>3. Focus on Lead Nurturing Instead</h2><p>Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. You launch these by targeting email subscribers based on their recent conversion events. For instance, if someone visits your luggage eCommerce site and downloads a report about flying in times of tight security control, you can follow up with a luggage checklist for secure travel.</p><h2>4. Optimize for Mobile</h2><p>The consumption of email on mobile devices is only going to increase. Get ready for this by optimizing your messages for mobile viewing. Avoid tables and large images in your email templates. <a title="Accoridng to MarketingSherpa's 2010 report" href="http://sherpablog.marketingsherpa.com/email-marketing/preview-panes-image-blocking-and-outlook-default/" target="_self">Accoridng to MarketingSherpa's 2010 report</a>, 67% of people do not display images by default in their email system. Also, try to build shorter copy where the call to action is at the very top.</p><h2>5. Build Social Authority</h2><p><img src="http://blog.hubspot.com/Portals/249/images/buildsocialauthority.png" border="0" alt="buildsocialauthority" width="336" height="239" class="alignRight" style="float: right; " />Gmail’s Priority Inbox gives you a quick preview of the role social media will play in email marketing. Your company’s authority will be tied to your presence on social media channels (and to the relationships you have with people on those channels). As Karen said in her presentation, “The ‘spam’ filter is now social.” The key to keeping up with these developments is to build social authority. Experiment with adding a follow-me module in your email communication and allow people to share you offers on social media.</p><p> </p><div class="cta-post cta-webinar"><h3></h3></div><span><br /><br /> </span></span></div><div><br /></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-24122550065939430672011-01-14T07:17:00.000-08:002011-01-14T07:19:54.514-08:00<h2>11 Social Web Facts That Will Blow Your Mind</h2>Hubspot Facts on Social Media - Posted by Kipp Bodnar<br /><br /><p><strong>1.</strong> In 2010, <strong>107 trillion emails</strong> were sent on the Internet. (<a title="Source" href="http://www.radicati.com/?p=5290" target="_blank">Source</a>)</p> <p><strong>2.</strong> At the current rate <strong>36 billion photos</strong> will be uploaded to Facebook each year. (<a title="Source" href="http://www.facebook.com/press/info.php?statistics" target="_blank">Source</a>)</p> <p><strong>3.</strong> Each day <strong>2 billion videos</strong> are watched on YouTube. (<a title="Source" href="http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html" target="_blank">Source</a>)</p> <p><strong>4.</strong> Each month <strong>30 billion pieces of content </strong>(links, notes, photos, etc.) are shared on Facebook. (<a title="Source" href="http://www.facebook.com/press/info.php?statistics" target="_blank">Source</a>)</p> <p><strong>5.</strong> In 2010, users sent <strong>25 billion tweets</strong>. (<a title="Source" href="http://blog.twitter.com/2010/12/stocking-stuffer.html" target="_blank">Source</a>)</p> <p><strong>6.</strong> Worldwide there are <strong>1.97 billion Internet users</strong>. (<a title="Source" href="http://internetworldstats.com/stats.htm" target="_blank">Source</a>)</p> <p><strong>7.</strong> At the end of 2010, there were <strong>88.8 million – .COM domain names</strong> registered. (<a title="Source" href="http://verisigninc.com/en_US/why-verisign/research-trends/domain-name-industry-brief/index.xhtml" target="_blank">Source</a>)</p> <p><strong>8.</strong> As of December 2010, there were <strong>255 million websites</strong>. (<a title="Source" href="http://news.netcraft.com/archives/2010/12/01/december-2010-web-server-survey.html" target="_blank">Source</a>)</p> <p><strong>9.</strong> Worldwide, there are <strong>2.9 billion email accounts</strong>. (<a title="Source" href="http://www.radicati.com/?p=5290" target="_self">Source</a>)</p> <p><strong>10.</strong> The average Internet user watched <strong>186 online videos</strong> per month (USA). (<a title="Source" href="http://www.comscore.com/Press_Events/Press_Releases/2010/12/comScore_Releases_November_2010_U.S._Online_Video_Rankings" target="_blank">Source</a>)</p> <p><strong>11.</strong> Every minute <strong>35 hours of video</strong> is uploaded to YouTube. (<a title="Source" href="http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html" target="_blank">Source</a>)</p> <p> </p><div style="overflow: hidden; color: rgb(0, 0, 0); background-color: transparent; text-align: left; text-decoration: none; border: medium none;"><br /></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-9440479693073175032010-11-22T18:33:00.000-08:002010-11-24T05:35:12.154-08:00Our state of debt in the U.S..."When Does the Madness End"<span style="font-weight: bold;"> </span><span style="font-size:130%;">Report on the state of the United States Public Debt</span> <p>The United States has had public debt since its inception. Debts incurred during the American Revolution and under the articles of confederation led to the first yearly reported value of $75,463,476.52 on January 1, 1791. Over the following 45 years, the debt grew, briefly contracted to zero on January 8, 1835 with President Andrew Jackson but then quickly grew into the millions again. </p> <p>The first dramatic growth spurt of the debt occurred because of the Civil War. The debt was just $65 million in 1860, but passed $1 billion in 1863 and had reached $2.7 billion following the war. The debt slowly fluctuated for the rest of the century, finally growing steadily in the 1910s and early 1920s to roughly $22 billion as the country paid for involvement in World War I.</p> <p>The buildup and involvement in World War II social programs during the F.D. Roosevelt and Truman presidencies in the 1930s and '40s caused a sixteenfold increase in the <b>gross debt</b> from $16 billion in 1930 to $260 billion in 1950.</p> <p>After this period, the growth of the <b>gross debt</b> closely matched the rate of inflation where it tripled in size from $260 billion in 1950 to around $909 billion in 1980. <b>Gross debt</b> in nominal dollars quadrupled during the Reagan and Bush presidencies from 1980 to 1992. The <b>Public debt</b> quintupled in nominal terms.</p> <p>In nominal dollars the <b>public debt</b> rose and then fell between 1992 and 2000 from $3T in 1992 to $3.4T in 2000. During the administration of President George W. Bush, the <b>gross debt</b> increased from $5.6 trillion in January 2001 to $10.7 trillion by December 2008,<sup> </sup><span style=""> </span>rising from 58% of GDP to 70.2% of GDP. The lack of fiscal responsibility and policies will burden our next generations in ways that we currently cannot comprehend.<span style=""> </span>Under the Obama administration, the madness continues…<span style=""> </span>We observe that since starting in March 2009, the Congressional budget office estimated that <b>gross debt</b> will rise from <b>70.2% of GDP in 2008 to 100.6% in 2012</b>.<sup> </sup></p> <p class="MsoNormal">Our economy and middle class will continue to erode until there will only be two classes, the haves…and the have nots.<span style=""> </span>This "spend first and ask questions later" form of government continues to mathematically bury Americans and cover over its sins with each new graduating class.<span style=""> </span>Just look at the last set of numbers in the paragraph above…It’s estimated that the gross debt is equally to the gross national product of our nation.<span style=""> </span>And that debt is no longer sponsored by fellow Americans and North American Banks and investors…that debt is serviced by our world competitors, and enemies.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">There are Biblical comparisons that can be made to this sort of hysteria and poor decisions.<span style=""> </span>Around the Christmas table, the conversation will again be sobering…as we get closer and closer to our destiny as a debtor nation.<span style=""> </span>I hope I’m wrong, but I hear those Pied Pipes leading us closer and closer to rushing waves…They’re getting louder and louder every day.</p> <p class="MsoNormal"> </p> <table class="MsoNormalTable" style="" border="1" cellpadding="0"> <tbody><tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal" style="text-align: center;" align="center"><b>Year</b></p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal" style="text-align: center;" align="center"><b>Gross Debt in Billions undeflated<sup><a href="http://en.wikipedia.org/wiki/United_States_public_debt#cite_note-9">[10]</a></sup></b></p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal" style="text-align: center;" align="center"><b>as % of GDP</b></p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal" style="text-align: center;" align="center"><b>Debt Held By Public ($Billions)</b></p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal" style="text-align: center;" align="center"><b>as % of GDP</b></p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1910</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">2.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">2.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1920</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">25.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">25.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1928</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">18.5<sup><a href="http://en.wikipedia.org/wiki/United_States_public_debt#cite_note-Debt_of_Principal_Nations_and_Aggregate_for_All_Nations_of_the_World_at_Various_Dates_.28in_millions_of_dollars.29:United_States_18.2C510_million-10">[11]</a></sup></p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">18.5</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1930</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">16.2</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">16.2</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">unk.</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1940</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">50.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">52.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">42.8</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">44.2</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1950</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">256.8</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">94.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">219.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">80.2</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1960</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">290.5</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">56.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">236.8</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">45.6</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1970</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">380.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">37.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">283.2</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">28.0</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1980</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">909.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">33.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">711.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">26.1</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">1990</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">3,206.3</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">55.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">2,411.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">42.0</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2000</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">5,628.7</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">58.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">3,409.8</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">35.1</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2001</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">5,769.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">57.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">3,319.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">33.0</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2002</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">6,198.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">59.7</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">3,540.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">34.1</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2003</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">6,760.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">62.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">3,913.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">35.1</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2004</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">7,354.7</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">63.9</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">4,295.5</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">37.3</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2005</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">7,905.3</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">64.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">4,592.2</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">37.5</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2006</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">8,451.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">65.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">4,829.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">37.1</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2007</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">8,950.7</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">65.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">5,035.1</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">36.9</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2008</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">9,985.8</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">70.2</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">5,802.7</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">40.8</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2009</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">12,311.4</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">86.1</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">7,811.1</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">54.6</p> </td> </tr> <tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal">2010 (2 Nov)</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">13,724.0</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">93.2 (3rd Q)</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">9,133.6</p> </td> <td style="padding: 0.75pt;"> <p class="MsoNormal">62.0 (3rd Q)</p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-weight: bold;"> The startling numbers and indicators reveal our lack of leadership by decision makers today.<br /></span></p><p class="MsoNormal">(<span style="font-size:85%;">under Presdient George Bush alone, the debt doubled by 5 trillion dollars in just 8 years, with the help of President Obama, that figure is up an addional 40% tipping out at just under 14 trillion dollars, expected to be 100% of GDP before he leaves office in 2012</span>)<br /></p> <p class="MsoNormal"> </p>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-11315455073941768042010-11-18T01:45:00.000-08:002010-11-18T01:46:07.599-08:00SEO Mistakes - Mark Nunny's 12 Common MistakesMark Nunney's 12 most common SEO mistakes: SEO expert series<br />by Rachelle Money, 12 November 2010<br /> <br /><br /><br />Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.<br /><br />1. Missing the big picture<br /><br />Most SEO advice is given for a single page, word or technique. But if a site is to be responsible for a profitable small business then in most situations it will need hundreds of pages targeting hundreds of thousands of keywords using a wide range of techniques.<br /><br />All of these pages, keywords and techniques need to work together so you need a plan to coordinate that, including:<br /><br />• Keyword research looking for potential keywords with Wordtracker Keywords Tool and existing traffic with Wordtacker Strategizer)<br /><br />• Strategy (your prioritized groups of target keywords)<br /><br />• Site structure (matching your target keywords) and navigation to distribute link power around your site<br /><br />• On page SEO<br /><br />• Link building with Wordtracker’s new Link Builder tool and online PR.<br /><br />To work at any scale beyond a micro-niche business, you must change your perspective from single (or exact match) keywords to keyword niches – groups of keywords sharing the same seed ...<br /><br />... so right now I’m helping a site selling slippers and I might focus a lot of SEO and link building on the single keyword slippers but I’m really interested in tens of thousands of keywords containing slippers, including leather slippers, men’s slippers, ladies slippers, etc.<br /><br />I designed Wordtracker Strategizer to work with this shift in perspective from single keywords to keyword niches.<br /><br />2. Not having a keyword or SEO strategy<br /><br />What are you trying to achieve? Most importantly your SEO strategy should serve the company, marketing and brand strategies. A keyword strategy is a prioritized list of the company’s target markets' niches, as defined by the keywords used in those niches - the words and phrases used in search engines.<br /><br />3. Putting too much trust in an SEO company<br /><br />You need to get whoever you have approached to prove what they've done, even when you have a personal reference for that company. You should take a step back and ask yourself, "what is being delivered?" Make sure you are getting your money's worth.<br /><br />Often they (businesses) will see a company with a nice website and they may be inclined to trust them because of that. Here are a few simple questions to ask any agency you might be talking to:<br /><br />• Do you always give complete ownership of site analytics accounts to your clients? If not, why not? (The answer is they want to ‘lock you in’.)<br /><br />• How do you build links other than paid, directories, press releases, article sites and using your own websites?<br /><br />• Can you list all the link building techniques you have planned for me, give the weighting you’ll give to each and why?<br /><br />• Give examples of how your strategy and tactics might change with circumstances.<br /><br />• If their given link building techniques include the likes of comment spamming and buying links ask: I understand they can work now, but what happens when Google stops them working?<br /><br />• (Following up on the question above) Remember the Florida update? If the person you’re speaking to doesn’t remember 'Florida', ask to speak to an SEO who does.<br /><br />4. Having a company structure or systems that are unable to accommodate change<br /><br />Change is always difficult. But combine it with something completely new and you’ve got a problem. The new thing is SEO and online marketing - neither is particularly well understood or even trusted, and in some cases companies have never heard of it.<br /><br />Change is never going to happen unless those with authority and responsibility absolutely insist it does. This slows down many large companies and allows the small, who do embrace SEO, to do well. Here’s a nice example - do a search for hotels in London, Paris or New York. You would think you would see all the big names at the top, but you’ll see plenty of companies you’ve never heard of.<br /><br />5. Not coordinating SEO with your editorial, sales and marketing departments<br /><br />New content without SEO to maximize the number of target visitors seeing that content is a waste.<br /><br />SEO without marketing to convert those visitors is a waste.<br /><br />Your content, SEO and marketing should work together as part of a process.<br /><br />6. Not monitoring response or acting on results<br /><br />You have to monitor response eg, the numbers buying your product or signing up to your newsletter.<br /><br />You may find that the market niche you hoped would work ends up being lame. If so, move on.<br /><br />Monitor traffic, rankings and response for relevant searches. If you are getting good or bad results you need to act appropriately. That might be moving on to the next target niche, or investing more resources into the same ones.<br /><br />7. Poor content management systems<br /><br />It’s a cliché to say you need the right tools to do the job. One of SEO and online marketing’s tools is a content management system (CMS) that gives you complete control over most of the content, on most of the pages, including site navigation, menus and all marketing. Not having that is like entering a car race on a scooter.<br /><br />8. Letting developers control website content<br /><br />Partly as a result of companies having no existing knowledge and systems to accommodate online marketing and SEO, those who build the website have by default often become in charge of its content.<br /><br />But letting developers take control of online content is like letting the mechanic drive the racing car. Or buying a car from a Ford garage and letting the mechanics decide where you can drive.<br /><br />Take control of your website.<br /><br />The developer's job is to deliver the functions you want and keep the site working. What goes on the site and where and when is the responsibility of editorial and marketing, including SEO.<br /><br />9. Not doing SEO now<br /><br />Here’s a simple point; every day you wait to start SEO means it will be more expensive to get the same results when you do start. If you can get to the top of Google for a collection of keywords this will give you momentum and help you stay at the top, and it becomes cheaper.<br /><br />Serious search engine success allows for serious business success - put these things together and you’ve basically got a gold rush. If you don’t do the work now it’s going to cost you a fortune to do it in the future. There is a simple reason for this and it’s inbound links.<br /><br />10. Neglecting the importance of site structure and navigation<br /><br />Most reasonable sites for reasonably sized businesses are going to need hundreds (sometimes thousands) of pages.<br /><br />If you have hundreds of pages you need an optimized site structure and an accompanying site navigation. Even on a small site it’s possible to get this wrong and waste all your work.<br /><br />You might have wonderfully optimized pages and links but if you don’t have your navigation right, or your structure isn’t right then your success will be limited.<br /><br />What should you do? It’s hard to give a quick answer, but you should organize your site content into categories of related content. Let’s say you had a site selling chocolate - you would have all your Belgian truffles in one place and chocolate cake recipes somewhere else, almost working as different sites with their own home page (category home pages.)<br /><br />On larger sites, related categories can be grouped together into channels.<br /><br />Make sure your home page links directly to your site’s most important category pages. See Are your Superman Pages trapped in a basement full of kryptonite?<br /><br />11. Neglecting your home page<br /><br />Your home page is by far your most powerful page because most of your site’s inbound links will come to there. Use that power with copy to both target your toughest keyword niches and help other niches with links to their category home pages.<br /><br />You can test what works, trying keywords of varying degrees of difficulty and ambition.<br /><br />12. Over-relying on your home page<br /><br />This is just as problematic. There are only so many different keywords you can effectively target with one page. When success is achieved for a keyword niche with your home page – move that success to other pages using internal and external links.<br /><br />Updated on 12 November 2010, this post was first published on 26 June 2008.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-3507208906917946692010-11-18T01:21:00.000-08:002010-11-18T01:23:21.330-08:00<span class="Apple-style-span" style=" line-height: 16px; font-family:Verdana, Arial, Helvetica, sans-serif;font-size:13px;"><h1 class="blog_heading1" style="font-size: 1.2em; font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 2px; line-height: 1.3em; ">November 11, 2010</h1><h2 class="blog_heading2" style="font-size: 1.1em; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">YouTube Trials Smarter Video Search with Topics</h2><div style="float: right; margin-top: 4px; margin-right: 0px; margin-bottom: 4px; margin-left: 10px; ">x</div><div style="float: right; margin-top: 4px; margin-right: 0px; margin-bottom: 4px; margin-left: 10px; "><iframe allowtransparency="true" frameborder="0" scrolling="no" tabindex="0" class="twitter-share-button twitter-count-vertical" src="http://platform0.twitter.com/widgets/tweet_button.html?_=1290071994541&count=vertical&counturl=http%3A%2F%2Fblog.searchenginewatch.com%2F101111-060005&lang=en&related=clickz&text=YouTube%20Trials%20Smarter%20Video%20Search%20with%20Topics%20%23SEWatch&url=http%3A%2F%2Fblog.searchenginewatch.com%2F101111-060005&via=sewatch" title="Twitter For Websites: Tweet Button" style="width: 55px; height: 62px; "></iframe></div><p>YouTube last night launched a new search feature on <a href="http://www.youtube.com/testtube" style="text-decoration: none; color: rgb(51, 102, 153); ">TestTube</a> called Topics on Search. The new feature brings up related searches, which are retrieved via an algorithm that looks at video tags, comments, shares, viewing patters, and other signals.</p><div id="a169147more"><div id="more"><p>Basically, you start with any generic search term, and Topics on Search aims to find you related videos on topics that you might be interested in seeing. This provides endless entertainment options.</p><p>Topics also can work in combination with your original search to help find the exact video you're looking for, or didn't even know you were looking for.</p><p>The goal is to keep people on the site longer -- typical users spend 15 minutes a day watching YouTube content, according to <a href="http://www.bbc.co.uk/news/technology-11724028" style="text-decoration: none; color: rgb(51, 102, 153); ">BBC</a> -- watching more videos (and seeing more ads). But also, the site is seeing insane growth.</p><p>YouTube just <a href="http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html" style="text-decoration: none; color: rgb(51, 102, 153); ">announced</a> that more than 35 hours of video is uploaded every minute on the video-sharing site. That's 2,100 hours per hour, or 50,400 hours of new videos per day.</p><p><strong>SEO Topics</strong></p><p>Let's look at an example search for [SEO]. Our search returns several related topics to the right of the Explore link: search engine optimization, matt cutts, backlinks, keyword research, market samurai, adsense, google, affiliate marketing, and website.</p><div style="text-align: center; "><a href="http://blog.searchenginewatch.com/assets_c/2010/11/seo1-9191.html" style="text-decoration: none; color: rgb(51, 102, 153); "><img src="http://blog.searchenginewatch.com/assets_c/2010/11/seo1-thumb-460x63-9191.png" width="460" height="63" alt="seo1.png" class="mt-image-none" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><p>You can either click on one of the new topics, which will take you to a new search, or you can click the blue plus (+) symbol next to the topic, and that will add that new topic to your initial query. Let's add the backlinks option.</p><div style="text-align: center; "><a href="http://blog.searchenginewatch.com/assets_c/2010/11/seo-backlinks-9194.html" style="text-decoration: none; color: rgb(51, 102, 153); "><img src="http://blog.searchenginewatch.com/assets_c/2010/11/seo-backlinks-thumb-460x102-9194.png" width="460" height="102" alt="seo-backlinks.png" class="mt-image-none" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><p>This serves up 2,900 results, so I added "matt cutts" and my search became [seo, backlinks, matt cutts], which narrowed it down to 67 results, most of which were added anywhere between three months and two years ago.</p><div><br /></div></div></div></span>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-5001985356238959592010-05-20T06:49:00.000-07:002010-05-20T07:15:45.306-07:00Another game changing tidbit from someone a lot smarter than me.<object width="320" height="240"><param name="movie" value="http://www.youtube.com/v/F9SPxSeJMbA&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/F9SPxSeJMbA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="240"></embed></object><br /><br />Continuing my quest to change the way I do business and consequently change the way I live my life, I have been engrossing myself into Michael Gerber's book E-Myth Mastery. I'm almost through it for the second time and although much of it is from the shelves of "good ol" common sense, there is something remarkably fresh and penetrating to the way the concepts are presented and hammered home. I feel myself having my toes stepped on "hard" and my cheeks smacked around like I've been a kid holding onto my childish ways.<br /><br />I found this clip on YouTube along with lot's of other material by Michael, and most of it is priceless advise. The E-Myth concept is that most business owners are simply technicians experiencing an entrepreneurial seizure. And, the painful reality is that most of us continue on with the technician's mentality until quiet desperation becomes a way of life.<br /><br />I'm trying to get my arms around these concepts, leadership principles, and successful life plans, but it's slow. Yesterday, he expounded on the opinions that our life is going to continue, nothing more than what we have been used to producing in the past. And the question becomes, if that's the case, how can you ever change. Well, you've got to want it. Bad! That's what I'm in the process of changing right now as we speak. Let me know what's working for you, I'd appreciate it.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-72760382146614682672010-02-10T08:52:00.000-08:002010-06-08T06:28:17.828-07:00From Next Web -<br /><br />I’ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.<br /><br /><a href="http://sitelife.cincinnati.com/ver1.0/Content/images/store/7/8/c75f22fa-25ef-456d-b8c9-eea7260897ee.Full.png" target="_blank" title="Click here to view this image at full size in another window..."><img src="http://sitelife.cincinnati.com/ver1.0/Content/images/store/7/8/c75f22fa-25ef-456d-b8c9-eea7260897ee.Large.png" id="c75f22fa-25ef-456d-b8c9-eea7260897ee" alt="blog post photo" height="166" width="146" /></a><br /><p>What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:</p><p>1) <b>They’re afraid they’ll lose control of their brand and open themselves up to negative feedback.</b></p><p>When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is what you wanted right? This is why you exposed them to your brand in the first place. People are going to be talking about your brand no matter what.</p><br /><p>I’ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.</p><p>What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:</p><p>2) <b>They’re afraid they’ll lose control of their brand and open themselves up to negative feedback.</b></p><p>When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is what you wanted right? This is why you exposed them to your brand in the first place. People are going to be talking about your brand no matter what.</p><p>The question is:<span id="more-813"></span>Do you want to be a part of the dialogue or do you want to just play ostrich and ignore what people are saying? If a person is dissatisfied with your services, do you prefer he opens up this discussion in a “I hate <your>” group opened up by another hater or do you prefer that he come to your page and post the complaint there allowing you to respond appropriately and even perhaps win him back as a client?</your></p><p>Social media didn’t create the dissatisfied customer – it only allowed him a platform to express his frustration. If you don’t give him the stage to speak, he will do it elsewhere and believe me, it will cause a great deal more damage to your brand if you’re not there to respond and open to criticism.</p><p>When we speak of social media, we speak of conversational marketing – listening before selling, opening a dialogue with the user and not just throwing a blinking banner in his face. Brands need to make that switch in their heads and understand that social media is SOCIAL. Many conversations will be positive and you will have these nice messages recorded for everyone to see publicly – your bosses, your investors, your customers and potential customers:</p><p><a href="http://www.blonde2dot0.com/blog/wp-content/uploads/2010/01/I-love-Zappos.png"><img src="http://www.blonde2dot0.com/blog/wp-content/uploads/2010/01/I-love-Zappos-300x157.png" class="alignleft size-medium wp-image-2795" title="I love Zappos" alt="I love Zappos 300x157 The Top Five Reasons Brands Fear Social Media" height="157" width="300" /></a></p><p>Some conversations may be negative but these conversations should be seen as welcomed opportunities to regain customers. If you utilize social media effectively and are alert to what people are saying about you online, then you can also respond in a timely and intelligent manner. When you’re dazed and confused and too afraid to see what people may be saying about you, that’s when the conversation can get out of control and your branding and positioning can go out the window. Companies who understand social media know that by using social media they are increasing the number of positive responses to their brand and making sure to control and decrease the negative responses by showing people that they actually care about what they have to say.</p><p>3) <b>They don’t understand it </b></p><p>Companies fear social media because they don’t understand what to do with it, what to talk about, who to turn to. They often time try to do it in-house without the appropriate guidance, fail miserably and then say that social media doesn’t work. Don’t hire your friend’s son who is very active on Facebook to do your marketing strategy for you. Just like you wouldn’t fix your car in-house or do your PR in-house, neither should you start doing social media on your own without having a social media guru at your side. And when I say guru, I mean someone who has had a good track record in creating successful social media campaigns for other companies in the past. Once you have such a guide at your side and you begin to understand what social media is all about, then you will not be afraid of it anymore and you will start to recognize the infinite number of amazing opportunities that social media will open your brand to.</p><p>4) <b>The effectiveness of social media is hard to measure</b></p><p>Since social media is still in it’s diapers, it took a little while for tools tracking the ROI on social media campaigns to emerge, however today we have a suite of different tools that allow companies to track even the most minute details in the effectiveness of their social media campaigns.</p><p>Tools like Google Analytics which allow us to track the traffic coming into our site as well as where it’s coming from has existed for years. Google alerts which allow us to see the blog posts and other sites linking back to our site have also existed for a long time. And we are now seeing an influx of services that not only allow you to easily monitor what people are saying about your brand but also see who are the top influencers, opinion leaders in your industry and more. There are numerous services that allow you to see the top influencers on twitter such as: <a href="http://twitter.grader.com/" target="_blank">Twitter grader</a> and twitter analytics services such as <a href="http://www.twitalyzer.com/" target="_blank">Twitalyzer </a>. Facebook also provides its own insights to page admins and enables admins to view information regarding the demographics of their fans and also how many interactions, comments, wall posts, etc. were found on the page. The more we learn about social media, the more tools we get to measure it.</p><p>Not only are our efforts in the social media realm measurable but social media campaigns also allow us to target specific campaigns to specific niches like no other media today.</p><p>5) <b>They’re afraid that employees will be on Facebook and twitter chatting all day.</b></p><p>Facebook today has around 350 million users. If Facebook was a nation, it would be the world’s third most populous after China and India. Your employees are there anyway. Why not utilize the fact that they are there to help your cause? When you need to spread the word on Facebook, why not enable your employees to help you or when you finally open that fan page on Facebook, why not allow your employees to become fans and encourage them to take part in your social media activities. Dell for example, who is well known for their <a href="http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/" target="_blank">great twitter strategy</a> (a strategy which has earned them $6.5 million to date), has around 200 employees working its twitter account, responding to people.</p><p>In addition, not allowing your employees to have access to the vast amount of information that can be found on social networks as well as not enabling them to use these networks as research tools nor to network with people in the industry also puts your company at a great disadvantage to your competitors who do allow their employees (and even encourage them) to use social media tools.</p><p>6) <b>Social media is costly.</b></p><p>This last fear is not only something that companies should not fear but it is also not true. If you consider the millions of people that you can reach using social media as opposed to the cost of buying an ad on TV or buying a banner, you’ll see that social media is one of the most cost efficient ways of reaching your target audience today.</p><p>To anyone who still thinks social media is a fad, WAKE UP. It’s not. Social media is here and it’s here to stay. If you took a look at the latest <a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002" target="_blank">report</a> that came out of Davos regarding social networks, you’ll see that Facebook is now the second most popular site on the internet after Google and that according to Nielsen since February 2009 people have been spending more time on social-networking sites than on e-mail, and the lead is getting bigger. The question for your brand is no longer whether to be there or not to be there. The question is WHEN will you be there and the longer you keep your head in the ground, the more you’ll lose touch with what’s happening out there in the real world.</p><p>Great Ostrich pic credit: <a href="http://blog.karmona.com/" target="_blank">http://blog.karmona.com</a></p> <small>Tags: <a href="http://thenextweb.com/socialmedia/tag/brands/" rel="tag">brands, social media fears, social media takeover</a><a href="http://thenextweb.com/socialmedia/tag/social-media/" rel="tag"></a><br /></small>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-58299288358625446732010-01-08T10:21:00.000-08:002010-01-08T12:25:15.953-08:00Video SEO and Tips for 2010<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG5PSCfSWUVZs00p3ymnwA0xb2NcyHP31f_za6N-yK3MLKsc-NgR6r5tTeFTg3VGcI-3AF-v9eL4kF2Pv__WgpZEdkBaiv2BJdEZfAY2NiuPrhUrxXb-gKsQps_2TY3yj1eKVfViMUdAA/s1600-h/videoSEO.jpg"><img id="BLOGGER_PHOTO_ID_5424448638799751218" style="WIDTH: 300px; CURSOR: hand; HEIGHT: 170px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG5PSCfSWUVZs00p3ymnwA0xb2NcyHP31f_za6N-yK3MLKsc-NgR6r5tTeFTg3VGcI-3AF-v9eL4kF2Pv__WgpZEdkBaiv2BJdEZfAY2NiuPrhUrxXb-gKsQps_2TY3yj1eKVfViMUdAA/s320/videoSEO.jpg" border="0" /></a><br /><div>With the proliferation of YouTube and other video search platforms and hosting sites, Video SEO now offers affordable and dramatic results to increase site traffic and improved listing performance.<br /><br />A recent Forrester Research report, they found that when videos are published properly, with optimized tagging and keywords, those videos had 53 times the likelihood that they would generate first page Google ranking above traditional SEO techniques and best practices.<br /><br />Video SEO can be considered more effective than traditional Search Optimization in two ways. One, Google and other search engines work to have a mix of content posted in search results. They tend to rank video higher in importance to ensure that their search results maintain balanced mixed content output. And Two, as reported in a recent Fliqz.com white paper, there is such a massive amount of video content on the web, and so little optimized for indexable search, the benefit to properly published materials is greatly performance enhanced.<br /><br />Because many companies and site holders embed their own videos improperly, they are unseen by search indexing tools and have no way to catalog and apply to search compilation. Therefore, (Lesson Learned)you will want to obtain the help of someone who has experience with posting and properly listing your video content for the web. And, another key question that must be asked is whether production value is important when you post products and services for a world wide audience. Although YouTube has made it easy to purpose your video content, and optimized for the web, is your message going to confuse audiences on quality messaging to your target users? You may want to utilize some homegrown content with that of a professional when your audience sophistication comes into play.<br /><br />A few other tips include:<br /><ul><li>Index the video permalinks and the videos themselves</li><br /><li>Create linking back to your site when possible</li><br /><li>Optimize your video per search engines you want search results to appear</li><br /><li>Search for great keywords and search results by using the YouTube Suggest Features</li></ul><p>Some Tips on Video SEO from Aaron Wall of SEOBook:</p><p>1) If you are going to post content on your site and on YouTube, you are best posting it on your site first. and the reason being is – you want the links coming to your site, if you can; because then that link juice can be used to rank better for a wide array of keywords.</p><p>2) You can also give people embed code like Vimeo does, so you are building links back to your site from embeds.</p><p>3) Try to make your site have more content on it than you put on 3rd party sites – perhaps there is a part 2 on your website or textual transcription on your site </p><p>These are just some things to get you started on your video SEO. We'll continue to add to the list and provide additional tutorials as they become available.</p></div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-39799994543529298682009-12-17T07:31:00.000-08:002009-12-18T15:48:33.758-08:00Google Science and what gets seen.Reprinted from Mashable. What is it that the web user really sees, and what is it that gets overlooked? This article delves into some of the science of usability. <br /><br />We already know that Google is obsessed with <a href="http://mashable.com/2009/08/10/google-caffeine/">their own speed and efficiency</a>, but the search giant is also trying to make everybody else faster on the web as well. <a href="http://mashable.com/2009/12/02/google-site-performance/">Google Site Performance</a>, for example, provides tips from Google on how to speed up your website, while <a href="http://mashable.com/2009/12/09/google-speed-tracer/">Speed Tracer</a> increases the efficiency of web apps by tracking performance. <p>The company is once again tackling the realm of website efficiency with a new tool that doesn’t track site speed or app performance, but the size of the browser window. The app, <a href="http://browsersize.googlelabs.com/" target="_blank">Google Browser Size</a>, aims to help website owners solve one of the most fundamental problems in web design: <em>How should I lay out and design my website for higher engagement and conversions?</em><br /><span id="more-169872"></span><br />Browser Size is very simple: It overlays a transparent image on top of any website, displaying what percentage of users (on average) will see your content without scrolling. Because people use various browser settings, monitor sizes and screen resolutions, it can be tough to know when a key button, like a “Donate” or “Subscribe” button, is visible and easily reachable by your users.</p><br /><center> <img style="-moz-user-select: none;" class="meebo-_sharableItem" src="http://cdn.mashable.com/wp-content/uploads/2009/12/browser-size-2.jpg" /> </center> <p>On the top and left are numbers depicting the length and width of the screen, in pixels. In the middle you’ll notice an array of colors and percentages. Based on research the company did during the 20 percent time of several engineers, they were able to extrapolate at what pixel height and width Internet surfers could see the page without scrolling, from 99 percent to essentially 0 percent. </p> <p>What the company did to gather this data is rather fascinating (you can read more about it on the, but the end result is a deceptively useful tool that will really tell you if you’ve designed your website efficiently or if you need to move key buttons around.</p> <p>Try Browser Size out on your website, and tell us about the results. Will you be changing anything because of this tool? Let us know in the comments.</p>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-36933605792575945372009-12-14T05:50:00.000-08:002009-12-18T15:49:30.095-08:00Linked In Tips by Kawasaki...<h2>Recently saw this over at the LinkedIn FAQ area... There were a few more pertinent to job search, but these were the best tips for Sales and Web Strategy.</h2><br /><br /><h2><span style="font-size:100%;">5 Profitable Ways to Use LinkedIn - Guy Kawasaki</span></h2> <div id="questiontext"> <div id="desc"> <!-- This div is for console answer preview, control of access levels. --> <h3><span style="font-size:85%;">How can I use LinkedIn to my advantage?</span></h3> </div> </div> <!-- Answer Text and Meta Information --> <!-- This div is for console answer preview, control of access levels. --> <p>The following text is a blog article titled 'Profitable Ways to use LinkedIn' by Guy Kawasaki. Numbers have been modified to reflect more current membership.<br /><br />Most people use LinkedIn to 'get to someone' in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 40 million experienced professionals from around the world representing 170 industries. However, it is a tool that is under-utilized, so I've compiled a top-ten list of ways to increase the value of LinkedIn.<br /><br /></p> <ol><li>Increase your visibility.</li></ol> <div style="margin-left: 4em;">By adding connections, you increase the likelihood that people will see your profile first when they're searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you're one of the 67,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust. </div> <ol start="1"><li style="list-style-type: none;"><br /></li><li>Improve your connectability.</li></ol> <div style="margin-left: 4em;">Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it's an executive bio, so include past companies, education, affiliations, and activities. </div><br /><div style="margin-left: 4em;">You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment. </div> <ol start="2"><li style="list-style-type: none;"><br /></li><li>Improve your Google PageRank.</li></ol> <div style="margin-left: 4em;">LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you. To do this, create a public profile and select 'Full View.' Also, instead of using the default URL, customize your public profile's URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web. For example, when you comment in a blog, include a link to your profile in your signature. </div> <ol start="3"><li style="list-style-type: none;"><br /></li><li>Enhance your search engine results.</li></ol> <div style="margin-left: 4em;">In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like 'My Website', 'My Company,' etc. If you select 'Other', you can modify the name of the link. If you're linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to 'Full View.' </div> <ol start="4"><li style="list-style-type: none;"><br /></li><li>Perform blind, 'reverse,' and company reference checks.</li></ol> <div style="margin-left: 4em;">LinkedIn's reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data. Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager's references? Most interviewees don't have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out. </div><br /><div style="margin-left: 4em;">You can also check up on the company itself by finding the person who used to have the job that you're interviewing for. Do this by searching for job title and company, but be sure to uncheck 'Current titles only.' By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential. By the way, if using LinkedIn in these ways becomes a common practice, we're apt to see more truthful resumes. There's nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride. </div>Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-34768764194483193552009-12-08T16:00:00.000-08:002009-12-11T16:19:37.910-08:00Facebook Marches On - Now One Out of Every Four Pages Viewed...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.dvpmultimedia.com/dvpmultimedia_videobucket.html"><img style="cursor: pointer; width: 320px; height: 208px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJqnzEhykLXJlsbsZVBJa9rGpfNOfRNPggcrgE2yw-evcBpk5WS7fwWEXo0oPdtY1b8_2BJz8oaSnZl2QkRhRpStfFeV8nMcg0mULTqgmMFxyK557eepmK6iOpjFiotzXr9fE2Wgi_q9A/s320/facebook-video.png" alt="" id="BLOGGER_PHOTO_ID_5413032489746961074" border="0" /></a><br /><br />Here's something to think about for every business that considers their web strategy a serious part of their marketing. If you don't, you can <span style="font-weight: bold;">bounce</span> out now.<br /><br />What he considers to be a startling conclusion - by Perry Drake of Drake Direct:<br /><br /><span style="font-weight: bold;">Facebook accounts for 25% of U.S. online pageviews.</span><br /><br />Perry's analysis was prompted by a study showing that the figure in the U.K. is 1 in 7. He pulled some Compete charts and concluded that the number here is 1 in 4.<br /><br /><span style="font-weight: bold;">Google, meanwhile, accounts for 1 in 12 pageviews (8%)</span>. And Facebook is rapidly closing in on Google in terms of visits and uniques.<br /><span style="font-weight: bold;">Facebook's power, in other words, continues to grow.</span><br /><br />Mr. Drake Reported:<br /><br />My research revealed some very interesting facts. First of all let me say, that<span style="font-weight: bold;"> in the US</span>, <span style="font-weight: bold;">Facebook accounts for a significantly higher percent of our total page views than in the UK</span>. In the UK, Facebook accounts for 15% of the total pageviews (or 1 in 7). In the US Facebook accounts for, now get this, 1 in every 4 or 25% of our total pageviews. Unbelievable!<br /><br />Google on the other hand accounts for only 8% of the total pageviews (or 1 in 12). See the figure below that I generated using data from compete.com.<br /><br /><br />Page Views: Google (blue) vs. Facebook (green)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOYUTkYkLK7vfs5NDY6HVVSqmoaMAjhbBYJPCzIBKC3cOsptoI_ulZ4Jgn63CdK25jGA_9wT5518XP81Yv3TikV15YXDnoYvQxX4TTBC-haCeakRR_0eUlJXcFG8lKhWw6FQPolgApqUw/s1600-h/google-com-facebook-com_pageviews.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 106px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOYUTkYkLK7vfs5NDY6HVVSqmoaMAjhbBYJPCzIBKC3cOsptoI_ulZ4Jgn63CdK25jGA_9wT5518XP81Yv3TikV15YXDnoYvQxX4TTBC-haCeakRR_0eUlJXcFG8lKhWw6FQPolgApqUw/s320/google-com-facebook-com_pageviews.png" alt="" id="BLOGGER_PHOTO_ID_5413021416682732002" border="0" /></a><br />Is this surprising? Not really. Facebook is, by design, much more engaging. So we should expect this fact. User experience and content are kings of usability.<br /><br />However, when we look at total number of visits to these two sites, we notice that Google does have an edge as the figure below shows. But, surprisingly, that edge is quickly slipping away. Ouch!<br /><br />Visits: Google (blue) vs. Facebook (green)<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOsqUbza2Ens5ESSVkFoUOP0MMky8n0QFH3uKSDGjr9iURxuzoq5y9BSdcLrLeFjvwhQIP0PnlPVWhw2h1609lcayqdMFGjALTQjjLcTE0VoXK_428OZnljyIkLrGv84V0Ql3Qd9cyruU/s1600-h/google-com-facebook-com_visits.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 106px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOsqUbza2Ens5ESSVkFoUOP0MMky8n0QFH3uKSDGjr9iURxuzoq5y9BSdcLrLeFjvwhQIP0PnlPVWhw2h1609lcayqdMFGjALTQjjLcTE0VoXK_428OZnljyIkLrGv84V0Ql3Qd9cyruU/s320/google-com-facebook-com_visits.png" alt="" id="BLOGGER_PHOTO_ID_5413024511837199810" border="0" /></a><br />Even for the metric "monthly unique visitors," we can see that Google is also losing its edge here as well.<br /><br /><br />Unique Monthly Visits: Google (blue) vs. Facebook (green)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKpbx314nbRhonPZweAdG2Pfjuxw0TGtZSexvjeDDz2R7dBtCqcnXO5el19eomXEBOxVfUqIuaFKVN-mH1OFC4Yucqp6M_4FO69G5AJM5xPz2qwREKp0QV9QT26KMtFjB060XwVkyAIc/s1600-h/google-com-facebook-com_uique.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 106px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKpbx314nbRhonPZweAdG2Pfjuxw0TGtZSexvjeDDz2R7dBtCqcnXO5el19eomXEBOxVfUqIuaFKVN-mH1OFC4Yucqp6M_4FO69G5AJM5xPz2qwREKp0QV9QT26KMtFjB060XwVkyAIc/s320/google-com-facebook-com_uique.png" alt="" id="BLOGGER_PHOTO_ID_5413022828498461442" border="0" /></a>Do you think Google is a bit concerned?<br /><br />I would imagine so. Are you concerned yet, you should be --- if, you're not considering Facebook for your business.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-81351287940710776752009-08-20T11:23:00.000-07:002009-08-20T11:28:22.938-07:00More New Media Cincinnati Exposure<object width="400" height="300" ><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.facebook.com/v/1135557824449" /><embed src="http://www.facebook.com/v/1135557824449" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="300"></embed></object><br /><br />I've got this posted on http://www.dvpmultimedia.com also. This was about 20 minutes of the New Media Cincinnati Open Mic from Rookwood Pub here in August. Daniel Johnson Jr. keeps the cards and letters coming. <br /><br />Always good to see everyone and share the ideas that will blaze the ongoing trail of Web 2.0.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-61686155258974634492009-08-20T09:28:00.000-07:002009-08-20T11:22:49.037-07:00Talkshoe on Runner's Podcast<object type="application/x-shockwave-flash" data="http://widgets.clearspring.com/o/46dff17ccb8aec6c/4a8d787d7475354b/49e32cf7e0259b23/84098e16" id="W46dff17ccb8aec6c4a8d787d7475354b" width="160" height="337"><param name="movie" value="http://widgets.clearspring.com/o/46dff17ccb8aec6c/4a8d787d7475354b/49e32cf7e0259b23/84098e16" /><param name="wmode" value="transparent" /><param name="allowNetworking" value="all" /><param name="allowScriptAccess" value="always" /></object> <br /><br />I've wanted to do a local Cincinnati show covering the Runner's Community. Hearing this frequently produced "Ning" podcast effort inspires me to want to forge ahead. This was a Talkshoe group podcast. I listened and it sounded pretty good.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0tag:blogger.com,1999:blog-7171103186566351764.post-56648517589223427732009-07-22T06:04:00.000-07:002009-08-20T11:15:45.922-07:00<object width="400" height="300" ><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.facebook.com/v/1135125533642" /><embed src="http://www.facebook.com/v/1135125533642" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="300"></embed></object><br /><br />This is a short on the New Media Cincinnati Meetup from July 11 at Rookwood Pub. Daniel Johnson Jr. is our emcee and chief moderator again. This was about 25 minutes of bouncing around with my little home camera so quality is so-so, but you should get the idea. As always, this is an informative meeting...always enjoy introductions and new people, and these folks have really helped me learn about Social technology and other media tools. Thanks DJ Jr. Ann L., I think I ran out of battery or tape by the time you got up...my apologies.<br /><br />This month's topic was, "What I learned at PodCamp2."Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com1tag:blogger.com,1999:blog-7171103186566351764.post-1046249245799935922009-07-21T13:05:00.000-07:002009-07-21T13:10:34.413-07:00Fibre Glass Evercoat Demo<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hG2fwh7ZGfo&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hG2fwh7ZGfo&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Here is a one of the seven video projects that I have completed for Fibre Glass Evercoat in the past couple of years featuring their line of newly created foams and adhesives line. This was a eight minute video that is included in the Fast Pass Training series and will be used with dealers across the US.Jim Sutter - Cincinnati, OHhttp://www.blogger.com/profile/12548908254055159345noreply@blogger.com0